Exclusive: United Risk launches Applied Affinity in EU and UK markets

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United Risk has expanded its warranty and affinity business into Europe and the UK with the launch of Applied Affinity Underwriters.

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The new platform will be based in Stockholm and will target consumer and SME markets in the region.

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Applied Affinity Underwriters will be led by CEO Anna Clarving and chief underwriting officer Fredrik Müntzing.

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The platform's offerings will include accident, sickness, travel and lifestyle products like bicycle insurance and gadget protection, United Risk's regional CEO Hayden Smith said.

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The platform has received all necessary approvals and is fully authorised to operate across the EU and UK markets, he added.

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United Risk operates in the U.S. warranty and affinity market through Applied Warranty and Insurance Services, which was founded in 2021 after the acquisition of the US specialty lines division of Generali Group.

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This announcement on Monday follows the May appointment of Richard Christofer as president and chief commercial officer for the newly spun-off United Risk.

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United Risk launches Applied Affinity in EU and UK markets

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